Excellent taste knows no borders

London, Paris and Frankfurt. Three thrilling cities we are leaving a mark in with three recent Cuban rum promotions. Frankfurt is especially thrilling because we succeeded to pass the security check at the airport. That’s not a simple task these days. But with the Island Rum Brands, LaProgresiva and Black Tears, nothing is impossible. Because high quality Cuban Vigia Rum and excellent taste doesn’t know any borders.

New hot release!

New hot release!

New hot release!Umida Group, i.e. ‘Brands For Fans’, are trailblazers in the sales and marketing of artist-inspired alcoholic beverages. Their portfolio features collaborations with iconic acts like KISS, Def Leppard, Motörhead, and Ozzy Osbourne. Now, SOUTH has had...

AAA = Again And Again

AAA = Again And Again

AAA = Again And AgainWe're thrilled to announce that, for the 2nd consecutive year, we've received the highest credit rating. This is more than just a financial milestone. It signifies a very low risk of default, underscoring the trust and confidence others have in...

We like to move it, move it…

We like to move it, move it…

We like to move it, move it…Besides moving brands in the right direction, we’re currently moving ourselves. Let’s be more straightforward – we’re actually moving! But don’t you worry, we’re only moving a couple blocks down the street. We trade in Stortorget for Gustav...